If Cole can offer suggestions to Noname about proselytizing people, then his albums and lyrics require more substance. Using Cole as an example, wealth distances rappers from poverty and trauma, while they exploit that trauma to grow richer. Rappers become the best at making riches and then becoming advocates for Capitalism. Record sales and clout aside, his content hasn’t developed past boasting and it’s clear that he’s not the best at anything. Cole is in the league of greats by delivering consistently platinum projects. Cole isn’t trying to educate, lead, inspire, or be profound outside of his established world play. His misogynistic tone and empty suggestions brought clarity to why Cole feels lackluster. “The Off-Season” doesn’t deliver a poignant approach or answer to the issues Cole criticized Noname about either. The track was a reaction to Noname’s attempt at directing collective confusion and trauma toward education by charging folk to read. “The Off-Season”, like all of his past albums, showcases Cole’s attention to misogyny, grind culture, and being the “Greatest Of All Time” (GOAT).Ĭole’s goat-hood grew questionable after his 2020 single “Snow On Tha Bluff”. b a c k” Cole taunts rappers with less money than him. p r e s s u r e” is filled with archetypical drug and “hood” allusions. Do take time to acknowledge the rhetoric throughout “The Off-Season”. “a m a r i” like, “I never fall out with the bro // hate when your family turn into foe,” will fly off the tongue. ![]() Cole riding flows fearlessly (more vulnerable on the latter). Unfortunately, his projects don’t evoke feelings as much as they evoke static archetypes. ![]() Consistency has been Cole’s claim to fame.
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